We’ll answer your questions about vehicle wraps and their benefits.

Vehicle wraps with va va vroom: FAQs

Vehicle wraps are a great investment for your business. We’re confident you can recall seeing a branded van or company car on the road, in traffic or in a car park. Did you notice them because of their eye-catching vehicle wrapping? Probably.

Commercial vehicle wraps are not only decorative. Several benefits of these modifications can be realised with the input of a trusted vehicle wrap designer such as thefingerprint. From car wraps to van wraps and beyond, your commercial fleet can stand out, communicate contact and brand information, and result in increased customer enquiries.

Available as part of our Graphic Design Services, we have answered many frequently asked questions in this blog.

What is a vehicle wrap?

Typically made from a durable vinyl material, they are a skin (covering) for commercial vehicles such as:

• Cars
• Vans
• Trucks
• Trailers
• Minibuses
• Road sweepers
• Tanker vehicles.

Popular across varied sectors, from estate agents and utility firms to hairdressers and waste removal companies, they are suitable for a range of businesses serious about their advertising.

Did you know?

Far from a recent invention, the Wrap Mate blog notes that vehicle wraps originated in the 1920s. An engineer working at the Goodrich Company is seen as the first to convert PVC into a plastic film that bonded to a motor’s metal body. It wasn’t until the mid-Twentieth Century when vehicle wrapping took off (for the firms that could afford it). Thankfully, they are much more affordable today.

What are the benefits of vehicle wraps?

Here are three reasons why wrapping your vehicle is taking off in popularity.

Protective properties

There is a misconception that applying a car wrap or van wrap may damage your commercial vehicles. However, a professional car wrapping company will call upon their expertise, skill and knowledge of materials such as 3M, when applying vehicle wraps.

Rather than damage the paintwork, these decorative wraps will usually withstand everyday scuffs or scratches. This can be a huge benefit when your vehicles are on the go every day. They are easy to remove, too, meaning you needn’t worry about damaging these company assets.

Marketing gold

You are probably reading this article to increase your visibility and gain potential leads from the public. Indeed, eye-catching vehicle wrapping works wherever your employees will be driving, meaning you can attract new business in your local area as well as new markets. Pedestrians will also be drawn to attractive fleet branding while going about their day.

It’s estimated that a single wrapped vehicle will receive 6,000-30,000 views each week. That’s a fair few people viewing your contact details and the images displayed on your commercial vehicle wraps, especially if you have more than one on the road.

Polished branding

Unite different makes and models, old and new, with the addition of professionally designed vehicle wrapping. This helps you to create a polished commercial fleet of branded vehicles, which will enhance perceptions and inspire trust from those reading your vehicle wraps.

In other words, they represent 24/7 branding and marketing without the need to speak to anyone. Simply have them applied and they’ll always be on show.

What can be included in a vehicle wrap design?

You can add the following features (and much more) when working with a vehicle wrap designer:

• Your business name
• A business tagline
• Images of your team
• Customer testimonials
• How you help customers/clients
• The geographical areas you cover
• Accreditations and memberships
• How people can contact you.

Perhaps you have a clear vision of what you would like to see. Or maybe you are happy to rely on a professional designer’s eye. Either way, thefingerprint can realise your ambitions and prepare a design to be printed at a vehicle wrapping business local to you.

Save considerable time, frustration and money

Please note that our graphic design service does not include the printing and application processes. However, we act as a safety net here, as no one wants to invest in vehicle or van wrapping only to find the design is stretched or pixelated. That’s where our professional vehicle wrap design services can save you time, frustration and money compared to bypassing this key step.

What does thefingerprint need to start your vehicle wrap designs?

To realise the best results, we would ask you to supply the following details during our discussions:

• The vehicle type
• The make and model
• Your branding requirements
• Your brand colours, fonts and logo
• Any information you want to include.

Once we have a clear picture of your requirements, we will work on your designs and provide a visual mock-up as well as your flat design file. The first lets you envision what your commercial vehicle wraps will look like. It’s a wise idea when undertaking any car, truck or van makeover.

Vehicle wraps vs paint: which is better?

Wrapping a vehicle is a faster, more cost-effective and low-maintenance route than a respray or paintwork.

How long does the vehicle wrap process take?

Unlike having your vehicle (re)painted over several days to a week, van and car wraps can be applied professionally in less time. Think 1-3 days. Multiply this timescale by the number of commercial vehicles you have, and vehicle wraps can help you realise your branding goals more quickly.

What is the cost of vehicle wraps?

Vehicle wrap prices will vary in terms of the areas to be wrapped (full or partial), car/van size, finish, level of detail, number of colours and the individual installers you obtain quotes from. However, this transformation should cost you less than premium paintwork or investing in a single-coloured company fleet.

Premium vinyl manufacturer 3M gives a starting guideline of £1,800 to wrap a car to an “extremely well-wrapped” standard, with the potential for £200-300 on top of this initial figure to account for variations in the wrap film and your motor’s model. Naturally, vans, trucks and larger vehicles are usually more expensive than car wraps given the increased surface areas and complexity of their designs.

How long do vehicle wraps last?

Give your freshly installed design some TLC and you can reap the benefits for up to five years.

Do you have any vehicle wrap examples?

We have included three portfolio vehicle wrap examples within this article to showcase the effect of entrusting your fleet makeover to a proven vehicle wrap designer.

All these designs were part of wider branding projects, meaning now’s the perfect time to also (re)design your company’s logo, website, stationery, uniform, brand guidelines and business cards for a cohesive brand image. After all, branding is more than a logo.

Do I need to update the details of my commercial vehicles?

Wrapping a vehicle will change the appearance of your commercial fleet. As a result, Carwow states you should inform the DVLA and your insurance company as soon as possible.

Be proactive and look professional with thefingerprint’s vehicle wrap design services

Draw the attention of your potential customers and clients with vehicle wrapping. Not only a masterclass in branding and marketing, these additions should also protect while proving more affordable than paint resprays.

Ready to impress? Get in touch via our Contact page for sleek vehicle wrap designs that potential customers will notice.

 

If you found this helpful then you should also read these articles: Why a brand is important and why it’s not just a logo, When businesses should let designers lead and Colour – understanding colour theory.