We’ll answer your questions about SEO keyword research services.

 

How can an SEO keyword research service achieve success?

Have you ever hit publish on a DIY website or blog only to be disappointed by the low traffic (number of visitors) it attracted? At thefingerprint, our responsive websites (built using WordPress) can include an SEO keyword research service. Helping Google, Bing and other search engine websites understand, index, recommend and present your business’s website to many of its search users, this search engine optimisation strategy can consequently bring more eyes to your services or products.

Keen to learn more?

Stay tuned. This helpful article will explore:

• What is keyword research?
• What is keyword research and analysis in SEO?
• What are the benefits of keyword research?
• Do we offer an SEO keyword research service?

What is keyword research?

Why is keyword research important?

Typically, SEO keyword research services make the difference between being a popular, well-visited and trusted website or blog article, and one that fails to be shown on page one of search engine results pages (SERPs). Being in the top 10 results is important as it improves your chances of being ‘clicked on’. From there, you can impress your prospective customers with a responsive, informative and professional website.

A 2025 study by Backlinko, which analysed 4 million Google search results, discovered that just 0.63% of users searching on there clicked on a result shown on the second page. After all, the clients or customers you are trying to attract are time-poor. This applies to both B2B and B2C prospects, who may be discovering your business for the first time thanks to your content’s keywords.

But how do you utilise keyword research for these kinds of results?

How does keyword research work?

A part of on-page search engine optimisation, SEO keyword research services pull back the curtain on the mysterious workings of search engines. They reveal which specific words or phrases potential customers have typed when they visited Google looking for an answer, product or service to solve their problem.

Including these keywords in your website copy can help you appeal to this group by boosting your SERP visibility moving forward. To achieve a higher placement, the number one goal of keyword research is to create a list of keywords you can include in your website or blog content.

What are the stages of SEO keyword research services?

This process begins by using keyword research tools. They suggest and give in-depth data regarding real-life search terms. A list of suggested questions, short-tail keywords (1-3 words) and long-tail keywords (3+ words) with the potential to rank highly can then be drawn up for use in your copy and content.

These phrases will then be analysed for optimum use to increase your brand’s profile. More details of the importance of balancing search volume and keyword difficulty are explained below.

The third stage to break through the noise in saturated markets and rank high on SERPs is to include them seamlessly in your copy. Our advice? Avoid keyword stuffing here. Your site can be penalised or moved further down Google’s results for unnatural placement or needlessly repeating keywords.

Keyword research shows business owners and their copywriters the bigger picture … how to utilise real-life search terms (aka keywords) to be shown as a reliable answer to more people. You can then start appearing high up on SERPs. However, SEO does not always reach its peak overnight and may take 3-6 months to yield results, depending on the different factors explored in this Ahrefs article.

Is keyword research always advisable?

We think so. You can have well-crafted words, a positive user experience, professional photography and videography, but this will be pointless if Google and other search engines aren’t recommending your website to their users.

As Google crawls your content to see what it is about, so it knows who and when to recommend a particular webpage, you can think of your keywords as search engine ‘signposts’.

What is keyword research and analysis in SEO?

SEO keyword research services rely on intelligent tools such as SEMrush or Ahrefs to highlight how many times a word or phrase has been entered in a search engine. This is called ‘search volume’ (SV).

How does search volume guide keyword analysis?

Search volume tells you how popular a phrase or question is among potential customers. For example, if a keyword has a search volume of 900, it has been searched for 900 times in the set period (usually one month).

Why is keyword difficulty important?

While knowing the exact phrases people are searching for online, and how frequently they are entered into a search box, used to be enough to rank highly, it is always wise to cross-analyse search volume with ‘keyword difficulty’ (KD).

For example, you may own a beauty salon within the blossoming wellness sector. Several competitor businesses exist in most towns or cities across the country. Therefore, simply adding popular keywords such as ‘facials’ or ‘bodywraps’ within your website copy isn’t always going to be enough to feature on the first page of organic results.

However, once you filter down this list of keywords to those that have a low keyword difficulty score, you will discover golden SEO nuggets.

What are the benefits of keyword research?

Here are just some of the many business benefits of keyword research in SEO:

• More brand awareness, organic traffic and visibility.
• More enquiries, leads and sales for a higher turnover.
• You can learn new market trends, services and products.
• You can understand your customers’ pain points and goals.
• Your business will understand your customer’s journey better.
• You can create your version of trending content before others do.
• Improved SEO can attract more organic traffic to your website.

Do we offer an SEO keyword research service?

At thefingerprint, we regularly work with copywriters to craft high-quality content that aligns with our website design services. Therefore, including an additional SEO keyword research service alongside this web page copy boosts your chances of meeting your business and marketing goals.

Previously, thefingerprint’s SEO keyword research services have resulted in our clients’ websites experiencing appealing click-through rates (CTRs), heightened visibility and business growth. New employees have also been hired by one client following their successful website launch.

Choose the key(words) to website success with thefingerprint

Our multi award winning creative design agency, based in Scotland, has provided a rewarding keyword research service for small businesses and larger brands. Contact us or email design@thefingerprint.co.uk for an informal discussion of your requirements and to receive your keyword research services price.

 

If you found this helpful, then you should also read these articles: Do websites matter in the age of social media?, The 4 core website pages your site needs and Writing effective title tags and meta descriptions.