AAMcI ConsultingBranding, Web Design
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Branding & Website design for AAMcI Consulting. We were contacted by Audrey McIntosh to work on her brand and website after previously working with her on her personal speaking projects. With our previous work being well received it was a natural step for Audrey to use us again.
The approach to the branding was one of refinement. The previous brand had historical value and elements that we wanted to carry forward. Therefore we decided to refresh and modernise the brand rather than replacing it. We therefore kept the colours for consistency, tweaked the design whilst retaining one of the original fonts. The final product gives a sophisticated look in a modern way.
After completing the logo we then applied this new style onto the website. This allowed the new brand of AAMcI Consulting to take centre stage and have complimentary imagery. Making the use of more white space on the site helps the user focus on the content and not be overly distracted.
Testimonial – Audrey McIntosh
thefingerprint provided an excellent and highly professional service and delivered an excellent website that fitted the remit exactly. Working with them to deliver my company website was a positive and collaborative experience.
They worked to completely re-fresh and build on my original brand and provided excellent guidance on look, content and tone.
I would strongly recommend thefingerprint.