Coerver CoachingBranding, Web Design
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Website redesign of global football coaching company Coerver Coaching. Jimmy Galustian CEO of Sports Method Ltd who are the parent company of Coerver Coaching approached us to redesign their website as a result of a recommendation.
The previous website was dated, non responsive and limited interaction points for the consumer. One of the key factors of the new website was to be responsive across all devices to reflect the target audience. Followed by having better tools for engagement and blogging options. After several meeting to scope out the project we began the redesign. This included changing the CMS system, designing a theme and integrating it into the new CRM system we recommenced they used going forward.
As a result of this traffic to the site has increased, better conversion rates and signups have been achieved. This has helped raise the company profile and brand image, which in turn has filtered down to local franchisees. Many who have now used us to redesign their websites.
After the launch of the site, Coerver asked us to expand on the site offerings by adding an online shop. This was to sell merchandise and training resources. This was a complex addition due to regional, national and international shipping restriction, tax issues and multiple payment gateways. This development allows the company for the first time to offer product to the consumer directly rather than through it franchisees.
Testimonials – Jimmy Galustian
thefingerprint did a fantastic job building our new global website. Making sure that our brand was clearly communicated and well presented. They also built our shop, increased our sales conversion and developed our database through a new crm integration.