Waste Tank ServicesBranding, Print, Vehicle Wraps
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Complete branding for Waste Tank Services. Stephen Lyons, MD of the company wanted to have a brand that would stand out from the crowd. The industry of waste removal is bland and typically blues in colour, therefore we went bold, bright and eye-catching.
When in discussion about the branding project, we needed it to convey what the business did but in an abstract manner as many waste services were obvious and blue in colour. As a result of our market research we decided on a square with the w inside, with and arrow at the bottom. The represents the tank, waste product and then an outlet for removal. By setting this on black and using green helped relate to the eco credential and be different in the market.
We produced the full set of items including logo, brand guidelines, vehicle wraps, stationery designs and soon a website.