We’ll answer your questions about creating a professional social media profile.

How to achieve a professional social media profile that customers admire

You can create a professional social media profile regardless of what you sell and the size of your business. Not only achievable for corporate companies and B2B brands, a ‘professional’ social media profile also means remaining authentic to your non-corporate brand with uniform design and visuals.

Here to support you with your design, branding, photography and written content, this introductory guide from thefingerprint will help you take the plunge and create a social media profile with confidence. And, if you are already ‘on social’, our advice can help you optimise your account to convey a trusted and high-end brand.

Review your goals before choosing a platform(s)

The first thing to consider in this process is your business goals and whether your brand image is/will be playful and creative, or if a corporate and conventional approach better represents your business. Neither is necessarily a poor fit for any one social media platform. But it is always worth knowing if your professional voice can be heard and where your target customers spend their time online.

Do you intend to boost brand awareness, receive user-generated content (aka UGC) including reviews, photos and videos, connect with your target audience, expand your network, attract leads or showcase your products and services? You will probably be keen to achieve a combination of these.

Knowing where and how to spend your time wisely will pay off and ensure you choose the right platform(s). Read Why Loomly Is Our First Choice for Social Media Management to discover our views on this social media management tool.

Consider what each platform can offer your business

Once you understand your brand’s direction and core ambitions, it’s time to choose a social media platform(s) that align with these goals. When considering your options, it is wise to note their:

• Style of content
• Character length limits
• Unique features
• Available content formats.

For example, the networking platform LinkedIn is suitable for owners, CEOs, founders and managers whose professional image requires them to deliver thought leadership posts, articles, newsletters and longer-form posts than Facebook or X allows. However, many B2C brands also capitalise on these features to move buyers through the sales funnel.

Instagram is well-suited if your business wants to post plenty of visual content (video, photos and GIFs), such as showing behind the scenes to entice customers or clients. Both help you establish your authority and project a professional brand.

Upload a professional picture

Displaying the same professional profile picture on all your social media platforms raises perceptions of your brand to those viewing your profile. The comments you leave under someone else’s post can help you network and increase your following. Being consistent avoids confusion and helps people find you on different social networks.

Why invest in professional photography?

A social media profile should present you and your team in the best possible light. High-quality photos can greet and connect with prospective customers 24 hours of the day. Get them right and they will bring a favourable return on your investment.

Indeed, a Photo Shelter survey revealed 85% of marketers believe that demand for fast content has increased, particularly images and videos. Similarly, PR News found that visual-based content sees 94% more views than posts without images. It seems now is the time to invest.

As seen with our Photography & Videography Services, the style of photos and videos your business uses should:

• Have a professional lighting set-up
• Be taken with technical expertise
• Reflect your business and its branding
• Be captured with the most advanced equipment.

Whether you choose a traditional headshot, an onsite team photo session, coverage at business events, product photography or something more lifestyle-based depends on your goals. Yet, the skill of our knowledgeable photographer will deliver high-resolution, crystal clear and well-lit images and videos.

Adopt a uniform design

This advice doesn’t only apply across different social media platforms. Your business’s social media branding should also match your business signage, printed materials, stationery and website.

Maintaining the same colour scheme, image styles and logo helps you build a cohesive brand, inspiring trust through familiarity and repetition. Visit our guide Do websites matter in the age of social media? to explore the merits of having a website.

Provide a seamless digital experience

Not only does a uniform brand look more professional, showing that you have given your social media profiles careful thought. But it helps people recognise your social profile within moments.

Entrepreneur.com found that “90% of customers expect a seamless experience regardless of where the touchpoint is taking place”. This includes how your social and web pages appear.

Don’t forget your social media banner

Social media platforms may use a grey or default banner design as part of your profile. However, leaving them as standard is a missed opportunity. You can display professional images with your contact details, customer testimonials, awards and membership badges.

We highly recommend hiring an award-winning full service design agency to create an impactful banner, rather than choosing programs such as Canva. At thefingerprint, we can edit your existing images or help you with professional photography at a time to suit you.

Seek out engaging copy

With only a few characters to personalise your social media bio or about section, it is important to keep your words impactful. Copywriting Services can elevate your brand’s message here, help you be discovered in search engine result pages and gain new followers.

As before, how and what you post on social media should mirror the tone of voice used on your website.

Exude social media professionalism with thefingerprint

A professional social media profile contributes towards your brand’s success. As studies show, consistent visual content is a need and not a ‘want’. It is key to the public’s perception of your business and can be enhanced by hiring experts.

Make today the day you optimise your social media profile. Reach out here or email us at design@thefingerprint.co.uk for a no-obligation discussion.

 

If you found this helpful then you should also read these articles: Why a brand is important and why it’s not just a logo, How to optimise your website for local search in 2025 and Why thefingerprint is a smart choice for startups.