We’ll answer your questions about the value of professional videos and images.

Discover how professional videography and photography can attract customers

If you’re reading this, the chances are you’re looking to grow your customer or client base but feel unsure of how to harness photography and videography services to your advantage. With the wealth of international opportunities afforded by digital marketing, you appreciate it’s important to not only increase website traffic but also have the right image once potential leads arrive on your WordPress website.

Continue reading to discover more about photography and videography services, including their many benefits, multiple uses in marketing and how thefingerprint’s trusted professionals can be part of your journey.

What are videography and photography services?

Video captures movement, behind-the-scenes stories and conversations (from you or your team). Whereas photographers can say so much in just a single snapshot. Both strengthen your brand, have their unique places and can help you reach new audiences or receive more enquiries when done right. Combining them is the ultimate strategy for business growth. View our article Why Using a Sales Funnel is Critical for Lead Generation for help analysing and optimising the sales process.

While there is a financial cost, professional photography and videography services exceed the price of investment, in our opinion. Hire our team and your business can be assured of receiving visually appealing, pixel-perfect and creative images or business videos that project your business’s professionalism, story and product line. It’s a classic answer to the dilemma of how to increase leads and grow with a solid ROI.

The benefits of thefingerprint’s photography and videography services

Forget fighting with lighting and finding the right angle to film from. These creative decisions can be taken off your hands by an experienced professional. Or you could try a DIY photo or video shoot, only to waste precious resources, money and staff hours with disappointing results. We know what most businesses would prefer.

Other benefits of hiring thefingerprint’s photography and videography services include:

• You won’t need to invest in expensive equipment.
• Our professional partners have a wealth of experience.
• Their creative contributions can exceed your expectations.
• You can increase leads through a polished business image.
• You can skip the dreaded editing process (and learning process).
• We will plan the day/half-day for you, taking this task off your hands.
• The quality of the images and business videos will be noticeably better.

You can also upload business videos and static images to grow your social media following and increase your engagement along with premium videos. Attracting more traffic to your website.

What can thefingerprint photograph or film?

You may be wondering what our professional partners can film and where the session will take place. Well, the possibilities are nearly endless. You can ask them to visit your office, shop or film on location at a time to suit you. This builds trust among viewers of the final work, giving them a glimpse into the world of what you do.

Examples of the types of photo and video themes you may want to capture include:

• The local town or area
• Your place of business
• You and your employees
• Behind-the-scenes content
• Direct to camera interviews
• Giving talks at conferences
• The manufacturing process
• Client/customer review videos
• Training days and team events
• You serving or helping customers/clients
• Attendance at expos and business events.
• How-to videos and service/product guides.

There are other ideas to choose from, for sure. But we hope this list has inspired you. Remember that our team is on hand to discuss and understand your individual requirements.

What are the different uses for brand photography?

Imagine the vast improvement that your social media accounts and LinkedIn profile could see with professional photography services. Cohesive across different media, our seasoned photographers will ensure that your images work together wherever they are placed.

Another advantage to note is the easily replication of photography. A photo can be uploaded thousands of times without losing its quality. Reproducing a set of brand images across websites, social media and print creates recognition of your brand, building trust in the process. They may be the deciding factor in your customer’s decision of whether to trust you with their money and time.

Offering a host of marketing and creative possibilities, we would advise you to consider using your sleek new images on:

• Social media
• Brochures and leaflets
• Company signage and banners
• Stands at business conferences
• Local and national publications
• Your website and industry websites.

Did we mention we can also edit and retouch existing photos, helping your marketing drive to invite new customer enquiries?

Where can your business use videography in its marketing?

While photography has been used by businesses of all sizes to grow their following and customer base, you may be wondering “How can videography services increase website traffic and attract more customers?”. However, businesses of all sizes can benefit from showing high-quality videos, edited by an experienced videographer. In fact, video could become your competitive advantage that lets you make an impact and bypass the competition.

When there’s more to say than a single image can capture, videography meets the brief. A key part of storytelling, video can say more than a thousand words. It can showcase your office at work, your team producing products or show you leading a service where applicable.

Here are some effective examples of where you might place professionally produced videos:

• Social media
• A monitor at expos
• Local TV and video ads
• Product aftersales guides
• Your website and landing pages
• A customer video reviews section
• An aftercare section of your website.

An expert will instinctively choose the right formats, dimensions and transitions, also featuring information and your logo. This saves you from having to employ someone in-house or take yet another course. 

Should you invest in photography or videography services?

Creating trust and showcasing your authority in your industry, professionally taken and edited videos or images can both play a vital role in persuading, educating and reassuring the viewer. Frequently used to promote businesses online, they can also be displayed/played at expos and conferences to draw a crowd.

Are videos or images better for social media?

An Inc.com article argues that “Both videos and images can enhance your social media strategy, but effectively using each depends on the context. Include both in your strategy, but think about the impact each will have with your audience”.

We think the same applies to traditional and digital marketing, including the content examples listed above. Overall, we would always advise combining our award-winning web design services with credible photography, videography and copywriting. Visit our blog Why You Should Invest In Professional Copywriting to learn how this service will compliment your web design and imagery.

Capture your ideal customer’s attention with thefingerprint’s photography and videography services

Working with an extensive network of creative professionals, our Photography & Videography Services are here to boost your business presence. Choose thefingerprint for spot-on content that draws the eye, presents a story and converts. This applies whether you want to add a new sales page, customer aftercare resources or customer video reviews.

Get in touch by visiting our Contact page or calling +44 (0)7740 348521 for marketing resources you will be proud to share.

 

If you found this helpful then you should also read these articles: Why marketing should be a priority – even during a recession, How Video Content Can Help your Brand and thefingerprint wins Design Agency of the Year for a third year!