We will provide comments on three types of WordPress websites.

 

3 Types of WordPress websites to try: which suits your business?

WordPress has a 62.7% share in the content management system market. But that doesn’t mean that one size fits all. Aside from customising your preferred theme, collection of plugins and on-brand copywriting, you can make your site work effectively for your requirements with different types of WordPress websites.

Continue reading to discover how three types of WordPress websites will extend what you can offer your customers and clients. Want to offer exclusive membership content and receive another revenue stream? Perfect! Hoping to convert your expertise into an extra income. Go for it! Looking to sell your products internationally? We’ve got you covered!

So stay tuned as we discuss:

• Membership sites
• Learning sites
• E-commerce sites.

A quick heads up: You may want to bookmark this page for later, as thefingerprint has award-winning experience creating pixel-perfect WordPress websites.

1.    Membership sites

What is a membership site?

You have a vision of building a community of customers who want to learn more about your business. A site where your best company content can be monetised (although this is not always the case) and shared with VIP followers. You wonder ‘Is this possible?’ and whether a membership site can be included within your web design quote.

We are here to say “Of course it can!”. At thefingerprint, we specialise in turning our clients’ creativity, business vision and goals into stunning websites. Balancing functionality with good looks, care is always taken to advise you towards a suitable WordPress site.

These types of WordPress websites are right for you if …

There are several reasons why you would choose this WordPress customisation.

Firstly, a WordPress membership site enables your business or organisation to create an online platform where your customers/members log in and receive access to content and resources. You have the option to segment or provide different audiences with distinct content that appeals to them. This can encourage growth among new demographics. This type of WordPress website also helps you grow your presence and scale.

For example, many businesses, non-profit organisations, sports teams and associations utilise these sites to support their customer base. It may be used to share exclusive blog articles, news and offers, or to deliver a core service to the customer. Examples of membership sites include those that give their members access to new content, upcoming holiday tickets or information on upcoming fixtures.

Knowing that VIP content will be available often converts potential customers and members into sign-ups. You can even assign different levels of access to your content by creating free or paid membership tiers. Generally, the higher the price or level of membership, the more content they can access.

They are probably not the best solution if …

These types of WordPress websites will demand more time, planning, creativity and focus from your business. So it is worth considering the size of your team, or if you are a solo entrepreneur, the time it will demand of you. Some websites within this model will regularly upload new resources so its members stay informed.

Others may create a library of resources before the site’s launch, which will require fewer updates. Our advice? Always weigh up the logistics of developing and then refreshing your WordPress membership site.

2.    Learning sites

What is a learning site?

These types of WordPress websites have an educational theme, where knowledge and training can be delivered digitally to employees, learners and students. Benefitting both your company (or organisation) and those taking part, this form of accessible learning is viewed as essential among educators in today’s world.

However, you do not have to be an academic institution or school to offer this feature on your WordPress website. Many companies, training companies and consultants have a wealth of knowledge to share. And, the good news is, people are often willing to pay a fee to access it.

Still unsure of their merits? Read our blog on why setting up a learning website is easy.

These types of WordPress websites are ideal if …

In today’s interconnected world, over 5.44 billion people have access to the internet. Therefore, if your brand has something valuable to teach others (including employees), a learning website is the ideal way to prove your industry expertise. It grants you authority and positions your business as a respected industry player.

Providing prime insights and helpful courses can therefore foster growth for your team. In some cases such as health and safety training, it is a legal requirement. Delivered online, even when you have a physical business location, it just makes sense. You can either hold live courses or offer a bank of modules to learners.

Both options will help more learners log on as no classroom attendance is required. Yet, non-live lessons open up your reach to more people. By being flexible, you can make it easier for employees or the general public to access the course at a convenient time.

It’s probably not the best option if …

We will help you design your virtual learning environment, as part of an easy-to-navigate learning site, you will normally need to supply educational resources and have pre-planned the content in advance.

Naturally, this requires precious resources, including time and financial investment, if you don’t already have videos and online educational content to supply. However, if not, our trusted SEO copywriting and Photography & Videography Services may be able to help you prepare your learning site’s content.

3.    E-commerce sites

What is an e-commerce site?

From buying a new suit to treating your loved ones to their Christmas presents, there is no escaping the ease of online shopping. Nearly every product and service-based business offers their customers or clients an online store. Can you afford to miss out?

Regardless of your stage of growth, this WordPress customisation relies on plugins such as WooCommerce to turn their site (or initial blog) into a financial opportunity. Now, let’s look at whether having an online store as part of your WordPress site is right for you.

These types of WordPress websites are ideal if …

Having an e-commerce site is viewed as a good way to test the waters – as well as increase the number of potential consumers who can shop with you. With relatively low set-up costs and the reduced timescale of launching an online store (when compared to brick-and-mortar shops), many business-minded individuals are thriving in the digital age.

Need further persuasion? Forbes reported in late 2024, that The International Trade Administration predicts that this way of selling will be worth a staggering $5.5 trillion by 2027. E-commerce will (in effect) realise the wealth of a country.

It’s probably not your preferred option if …

Admittedly, finding several downsides to opening an e-commerce website is difficult. However, some types of businesses thrive on customers being able to try on, trust or experience what they offer. We’re thinking of luxury fashion and car showrooms here.

However, these in-store interactions exist alongside online services for countless brands. Not all online businesses have High Street sites. But so many city shops build their presence online as part of their core strategy. Cybersecurity and delivery services must also be considered with e-commerce websites. However, the possible ROI of worldwide expansion allows for investment in both areas. It is always best to contact web design professionals like thefingerprint to consider your options.

Let thefingerprint provide WordPress customisation that ‘wows’

Whether you are considering a membership, learning or e-commerce site, it’s important to learn more about how we can harness design for your business success. Discover the ways you can work with us to achieve a stunning WordPress site over on our Web Design Services page.

Say “hello!” by contacting us or emailing design@thefingerprint.co.uk to achieve your new ‘wow-worthy’ website.

 

If you are enjoying this article please read our blogs The 4 core website pages your site needs, Do websites matter in the age of social media? or AI website builders – they can damage your business!