We’ll answer your questions about the differences between Wix and WordPress.

 

 

 

WordPress vs Wix FAQs: Who should you choose?

The eternal struggle of Wix vs WordPress needs no introduction if you are currently comparing website builders. This commonly held dilemma can seem overwhelming if you are keen to launch or relaunch your small business or organisation’s website.

Therefore, this article will compare and assess Wix vs WordPress to give you a better understanding of which platform is right for you. Ultimately, your decision will depend on several factors, which we will then compare at the end. After you finish reading, you will be able to relax and finally see a path to the best direction for your brand.

1.    Is WordPress or Wix more user-friendly?

This depends on who you ask!

Wix’s drag-and-drop editor

Wix appeals to many aspiring web designers and businesses hoping to DIY their website, due to its drag-and-drop editor format. Included within the platform, this feature lets you position images, buttons and text blocks into position to see how your website design is developing there and then. This saves you from buying block-based content editor plugins for WordPress, such as Elementor Pro.

WordPress’ Gutenberg block editor

WordPress, on the other hand, has been traditionally labelled as more difficult given its dashboard interface. However, don’t let its sheer volume of options weigh you down. This is a testament to the possibilities that WordPress offers.

Indeed, many users do consider its dashboard to be user-friendly, with the platform-exclusive Gutenberg block editor allowing those who are seeking an industry leading web builder to design their site without learning in-depth code.

2.    How much coding knowledge do you need with Wix vs WordPress?

There is no clear-cut winner here, as code can be included or avoided with both builders.

Minimal coding has advantages and disadvantages with Wix

If the thought of coding an entire website leaves you with nightmares, Wix will allow you to create one with minimal (if any) coding expertise. However, there is the option to use Velo by Wix to forge a better user experience, add forms and make other adjustments should you know some code. This can save you some time in the design process. The downside is you won’t have as much control as you would with WordPress.

WordPress: Code-free themes and coding languages supported

And that is the sheer joy of WordPress. It gives the user extensive customisation and the opportunity to curate different elements together. This includes CSS, HTML and PHP. And, if you really loathe the idea of learning code, you can still achieve amazing WordPress websites that wow without it. Simply install your favourite from thousands of pre-designed premium and free themes and plugins to achieve a professional-looking site that does what you want it to.

3.    How far can you customise Wix or WordPress?

Speaking of personalisation, it is important to note that customisation levels vary wildly between the Wix vs WordPress ecosystems.

Changing templates is a 5-step process with Wix

The Wix Help Centre states that “it’s not possible to switch to a different template for a site you already created”, offering instead a five-step remedy that involves copying elements across to a new site, importing images and videos, and transferring your plan and domain. This extra work makes changing your mind much more time-intensive in the future.

Enjoy thousands more themes with WordPress

WordPress, by contrast, gives you access to a wider range of themes and plugins. And we are talking thousands of them! Therefore, Wix users have much less design freedom than their competitors who use WordPress. The Wix App Market offers 500 or so apps across a few categories, unlike the many more options available with WordPress.

WordPress offers recognised tools exclusive to its platform

Many WordPress plugins are exclusive to the web-building platform, too. So, there will be tools you cannot access should you choose Wix. Finally, the appearance, welcome message and widgets of WordPress’ dashboard can be customised to suit your preferences, not only now but as your business evolves.

For these reasons, WordPress far surpasses Wix when it comes to creating a website that truly reflects your brand’s style and user preferences over time. As TechRadar states, “If customisation matters, WordPress.com is the better pick”.

4.    Is website hosting included with WordPress.com and Wix?

What is web hosting?

Website hosting is a service that saves your new site’s files (such as images, code and text elements) on a server. These components are then made available online and can be accessed (by potential customers or clients worldwide) by typing in your site’s domain name. This action signals to the server to bring up the files in their pre-designed website format.

An essential ingredient to make your design accessible, we shall now compare WordPress.org with Wix in terms of their hosting arrangements.

Wix uses cloud-based hosting

With Wix websites, hosting is included with all plans. Therefore, you don’t have to worry about agreeing to security-related and other updates. Your files are stored in the cloud as part of its website hosting service, and the website builder manages important changes for you.

But is this convenience always for the best?

WordPress offers you more choice

While WordPress.org, the open-source content management system – not to be confused with WordPress.com – does not include website hosting, it still has several winning factors over Wix. This might sound like a bold claim. However, Wix offers website owners far less control when it comes to the way its server settings are configured.

Rather, WordPress gives you the chance to dictate the site’s region and other settings, such as its performance levels. More importantly, Wix owns your website (unlike with WordPress.org built sites) which affords you less control.

Trust thefingerprint for focused website maintenance and effective hosting

And when it comes to choosing a website hosting partner, we are happy to announce that thefingerprint offers this very service to its clients. Choose our trusted creative agency that’s geared to supporting you through and beyond the website-building process. Outsourcing your website management to us also removes security maintenance from your To Do list.

5.    Wix SEO vs WordPress SEO

SEO is the process of helping your website be found and seen by more people. By using keywords, H1-5 headings, image alt text, links to trusted websites and so on, your website can reach higher ranking positions on Google’s search engine results pages (SERPS).

Why does WordPress win the search engine optimisation battle?

Yes, Wix has SEO tools included and automatically generates a sitemap. But it does not allow yourself or an agency (such as thefingerprint) to optimise your website’s schema, site structure and apply performance optimisation (through more advanced customisation) as you scale in the future. Also, expert SEO plugins like Rank Math and Yoast are designed for WordPress. This means standing out among the 368 million new domains secured in the first quarter of 2025, may be easier with WordPress.

Who has the strongest web-building game for your business: Wix vs WordPress?

While both website building platforms have several advantages over each other, we believe that combining a WordPress site with thefingerprint’s award-winning history (including in website design) will allow your online site to grow and change without limitations.

Email design@thefingerprint.co.uk or visit our contact us page for more information about our web development, design and hosting services. We know you have plans for your business’s future … don’t start with a site that won’t evolve with your future needs.

 

If you found this helpful, then you should also read these articles: Do websites matter in the age of social media?, WordPress Multisite, Benefits and Where to Use it and Why you need a WordPress maintenance plan.